Newsweb...Radio That Listens To YOU!!
Why Radio?
* Radio is EVERYWHERE. It reaches 96% of adults 18+ weekly. Every car has one! And the average household has 7 radios!
--Source: RAB
* In the car, radio reaches 82% of Adults 18+ every week and at work radio is the #1 media reaching nearly two-thirds of all workers
--Source: RAB
* $500M+ is invested in Chicago Radio every year. $19B+ is invested nationwide.
--Source: RAB
* Radio is an emotional, p2p medium. It immediately sparks the THEATRE OF THE MIND and brands advertisers products and services. Listeners are loyal to THEIR radio station!
* Radio is the closest medium to the point-of-purchase. Two-thirds of adults are exposed to radio within 1 hour of making their largest purchase of the day.
--Source: RAB
* Radio is highly targetable. Advertisers can focus their message on a certain demographic group, ethnic group, age group, or consumer profile by choosing a certain format.
* Radio is the only engaging multi-tasked advertising medium. Listeners do almost anything while listening (drive, work, household chores, work out, shop).
--Source: RAB
* The ear is superior to the eye . . . people remember more if they hear words than if they see them. Repeated studies have proven this to be true. The human voice is compelling and powerful.
* Radio is one of the few mediums that still offers FREE creative services and full production.
